ChannelFactory can't find EndPoint

factory = new
ChannelFactory<IIdolPTLoad>("Visible.Services.IdolPTLoad");

I'm making the above call to generate a ChannelFactory and it's
failing with the standard message:
"Could not find endpoint element . . .'

I'm using ConfigurationManager.OpenExeConfiguration(exePath) to load
the config file since I don't want to define the EndPoint at multiple
locations. This call returns the appSettings just fine but can't find
the EndPoint. In fact, if I iterate through the sections the whole
<system.serviceModel> section is missing. What obvious thing am I
missing?

The system.serviceModel section in the config file...


--Ed