Nowadays the latest concept in advertisement and promotion is the direct mail firm. Direct mail firm is important for small business.
Basically direct mail is still the leading form of advertising for reaching your customers or prospects on a one-to-one basis while driving a specific call to action.
Direct Mail allows you to target your message to a very precise audience, is highly personalized, measurable for effectiveness, and actively engages the reader while they view their mail.
In fact, a recent survey on direct mail effectiveness concluded that:
- 73% of consumers prefer mail for receiving new product announcements or offers from companies they do business with, as compared to 18 percent for e-mail.
- 70% of consumers preferred mail for receiving unsolicited information on products and services from companies with which they are not currently doing business.
- 86% of consumers preferred mail as their channel of choice for confidential communications such as bill, banks statements, and financial reports.