Google's YouTube has begun testing a dramatic departure in content and advertising, adding 15 50-minute TV episodes from
Star Trek,
Beverly Hills 90210, and
MacGyver and with prominent new ads.
"We are starting to test full-length programming on YouTube, beginning with some fan favorites requested by you," Google said on its
YouTube blog on Friday.
It's an experiment in video display and advertising, too, with ads for Research in Motion's BlackBerry and Intel's Centrino chip technology showing prominently on the videos I watched. The TV shows are preceded by a 15-second pre-roll ad, and YouTube will show mid-roll and post-roll ads as well, according to the blog posting. "As we test this new format, we also want to ensure that our partners have more options when it comes to advertising on their full-length TV shows," Google said.
YouTube beams up 'Star Trek' for long-form video | News - Digital Media - CNET News
10-13-2008
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