Vista - How would you market Windows 7?

This week, Microsoft posted two job requests relating to Windows on their careers website. The first is for a technical writer who is interested in helping out millions of Microsoft customers via the Windows Consumer Content Team by writing "friendly, accurate responses for customers to see when a problem occurs on their computer. We write helpful responses for issues that offer information about how to fix, troubleshoot, or avoid an error in Windows XP, Windows Vista, or Windows 7."
The second one is slightly more interesting. Microsoft is looking for a marketing manager for Vista's successor. It's worth noting that Microsoft started looking for a Windows 7 PR Manager about six months ago to start hyping up the product before it's even ready via blogs and other web content. A marketing manager would solely be promoting the finished product.

Full Story: How would you market Windows 7?