Microsoft is looking for developers to 'think different' when developing apps for Office 2013 and SharePoint 2013 and their respective Stores.
In the new Office 2013 and SharePoint 2013 worlds, add-ins are passe. Apps are in.
This is the crux of what Microsoft officials mean when they talk about the new "cloud app model" that the Office team has adopted with its coming products.
This new model -- complete with new Office and SharePoint Stores for marketing/selling/deploying apps from Microsoft and third-party developers -- is "the most significant thing we've done with the (Office) platform in 15 years" since the introduction of Visual Basic for Applications (VBA), said Brian Jones, Group Program Manager on the Office Solutions Framework team.
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Microsoft Office 2013: Bye-bye add-ins, hello apps | ZDNet