Microsoft's new mission statement: No more computer on every desk

Microsoft used to have a succinct mission statement: Put "a computer on every desk and in every home."

It's new one is more of a mouthful. Outgoing CEO Steve Ballmer called it out in his final shareholder letter, which is part of Microsoft's Annual Report for 2013, which the company published on its investor site on October 7. Ballmer used last year's letter to shareholders to communicate the idea that Microsoft planned to morph from a software company to a devices and services company.

Microsoft's new corporate mission for 2013 and beyond is "to create a family of devices and services for individuals and businesses that empower people around the globe at home, at work and on the go, for the activities they value most."

I'd humbly suggest a slightly shorter version: "Create a family of devices and services for individuals and businesses."

Read more at: Microsoft's new mission statement: No more computer on every desk | ZDNet
 
Sometimes I wonder if it's a good thing that Microsoft became essentially the Walmart of the software industry with products for home, businesses, developers, and servers as well as now pc hardware, gaming, and mobile products. Compare that to apple who is arguably one of their chief competitors. Apple got very good at a few things and they stuck with them. Their stock is currently almost 15 times the price of Microsoft's. Now you might not like apple but you have to admit that they have been very successful. I wonder where Microsoft would be if they stuck with just Windows and office where they have had the highest demand. Now I don't like where they have headed on both fronts and I never really cared about the rest of their products but that's me.
 

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