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vista haters swallow the placebo..

  1. #1
    skunksmash's Avatar

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    vista haters swallow the placebo..



    REDMOND, Wash.--After months of searching for ways to defend its oft-maligned Windows operating system, Microsoft may just have found its best weapon: Vista's skeptics.

    Spurred by an e-mail from someone deep in the marketing ranks, Microsoft last week traveled to San Francisco, rounding up Windows XP users who had negative impressions of Vista. The subjects were put on video, asked about their Vista impressions, and then shown a "new" operating system, code-named Mojave. More than 90 percent gave positive feedback on what they saw. Then they were told that "Mojave" was actually Windows Vista.

    "Oh wow," said one user, eliciting exactly the exclamation that Microsoft had hoped to garner when it first released the operating system more than 18 months ago. Instead, the operating system got mixed reviews and criticisms for its lack of compatibility and other headaches.

    To be sure, the focus groups didn't have to install Vista or hook it up to their existing home network. Still, the emotional appeal of the "everyman" trying Vista and liking it clearly packs an emotional punch, something the company has desperately needed. Microsoft is still trying to figure out just how it will use the Mojave footage in its marketing, though it will clearly have a place.

    The Mojave project is likely to be just one of many efforts designed to resuscitate Vista's image as well as lend strength to the Windows platform among stepped-up competition from Apple and Google. In an interview Wednesday, Windows unit business chief Bill Veghte told CNET News that he wants to see his unit try new things to get the message across.

    Microsoft looks to 'Mojave' to revive Vista's image | Beyond Binary - A blog by Ina Fried - CNET News.com

    The "Mojave Experiment" <---

    made me laugh.....

    Last edited by dmex; 31 Jul 2008 at 02:08 PM. Reason: Added Mojave Video link
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  3. #2
    locoeng's Avatar

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    Re: vista haters swallow the placebo..

    I read this a few days ago myself and it gave me a chuckle...how's the saying go?

    "open mouth, insert foot"

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  4. #3
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    Re: vista haters swallow the placebo..

    I made the same post at another forum I visit, and I added the following:

    Quote Originally Posted by me
    To add fuel to the fire:

    Quote Originally Posted by http://blogs.zdnet.com/microsoft/?p=1501
    Vista: Whose ‘reality’ do you believe?

    July 24th, 2008 - Mary-Jo Foley - All About Microsoft

    The same day that Forrester Research is touting yet another of a growing number of studies claiming Vista is failing to gain traction in the enterprise, Microsoft is claiming just the opposite.

    In a presentation at Microsoft’s annual Financial Analyst Meeting in Redmond on July 24, company officials outlined their bullish projections and claims for Windows Vista. But it wasn’t the facts and figures that garnered the most attention from attendees here; instead, it was a video of a focus group of Vista skeptics who changed their originally negative opinions of Microsoft’s latest Windows release once they had a chance to see it demonstrated.

    Microsoft told the focus group participants that they were seeing a demo of “Mojave,” (why not “Midori”?) an as-yet-unannounced Windows release (which was actually Windows Vista). The participants, a number of whom admitted they had no direct hands-on experience with Vista, said they were jazzed about Mojave and would definitely use it once it was released.

    The Mojave demo was used to back Microsoft’s contention that once they had a chance to try Vista for themselves, customers liked the product.
    Vista: Whose ‘reality’ do you believe? | All about Microsoft | ZDNet.com

    And more on the Mojave 'movie':

    Quote Originally Posted by http://blogs.techrepublic.com.com/decisioncentral/?p=127
    The perception of Vista doesn’t match the reality of Mojave

    * Date: July 25th, 2008
    * Author: John Sheesley
    * Category: Decision Central

    Microsoft demoed a new operating system called Mojave to Vista haters. They loved it. Surprise! It was Vista the whole time. How much does the perception of a product drive the reality of the marketplace?

    ___________________________________

    Marketers spend billions of dollars every year trying to influence our purchasing decisions. They’ll do just about anything to separate us from our budgets, but most of the money is spent trying to build up an image of a product in the purchaser’s mind. Product X will make you feel better, be smarter, save money, or get “lucky.”

    In a marketer’s mind, perception becomes reality. The goal is to get a good image of your product in a purchaser’s mind or, failing that, a horrible image of a competitor’s product. Done properly, the sweet smell of success or the stench of failure will attach to a product and marketing dollars will become less important.

    Bait and switch

    Take Windows Vista for example. Since before it was launched, it has suffered from a horrible image. It’s bloated. It’s slow. It’s buggy. It’s not secure. It’s hard to manage. On and on and on.

    Some of this image has been driven by a disappointed computer press. Part has come from competitors such as Apple who have been lampooning Vista since Day 1. And another part comes from Microsoft-haters who would love to see Redmond be reduced to a pile of rubble and the rest of the planet running something else - like Linux.

    What if Vista really isn’t that bad though? Microsoft recently debuted a new operating system called “Mojave” to a group of skeptics . Mojave received favorable reviews from aboutd 90% of the group. Turns out that Mojave was really Windows Vista. Separating the prejudice of the name of the product from the reality of the software, people actually liked it.
    The perception of Vista doesn’t match the reality of Mojave | Decision Central | TechRepublic.com

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  5. #4
    Axon's Avatar

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    Re: vista haters swallow the placebo..

    It was in the newspaper two days ago here. The first thing that came up in my mind is : Pwned.

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  6. #5
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    Re: vista haters swallow the placebo..

    The videos are supposed to be released today, should be funny to watch.

    The "Mojave Experiment"

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  7. #6
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    Re: vista haters swallow the placebo..

    Videos are now up

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  8. #7
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    Re: vista haters swallow the placebo..

    Quote Originally Posted by z3r010 View Post
    Videos are now up

    LOL one video made me laugh "Mojave is really Windows Vista"....."So why is it faster" HAHAHAHAHAHAHAHAHAHAHA

    Click the "You cant please everyone" link at the bottom

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  9. #8
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    Re: vista haters swallow the placebo..

    Ya that one was great. Just the blank stare on his face while he tried to come up with something to say.

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  10. #9
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    Re: vista haters swallow the placebo..

    LOL

    Can you say, DOH!

    vista haters swallow the placebo..-foot-mouth-1199.jpg

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  11. #10
    skunksmash's Avatar

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    Re: vista haters swallow the placebo..

    lol.......

    love it shawn..

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