Vista - vista haters swallow the placebo..

**skunksmash** · 07-28-2008

REDMOND, Wash.--After months of searching for ways to defend its oft-maligned Windows operating system, Microsoft may just have found its best weapon: Vista's skeptics.

Spurred by an e-mail from someone deep in the marketing ranks, Microsoft last week traveled to San Francisco, rounding up Windows XP users who had negative impressions of Vista. The subjects were put on video, asked about their Vista impressions, and then shown a "new" operating system, code-named Mojave. More than 90 percent gave positive feedback on what they saw. Then they were told that "Mojave" was actually Windows Vista.

"Oh wow," said one user, eliciting exactly the exclamation that Microsoft had hoped to garner when it first released the operating system more than 18 months ago. Instead, the operating system got mixed reviews and criticisms for its lack of compatibility and other headaches.

To be sure, the focus groups didn't have to install Vista or hook it up to their existing home network. Still, the emotional appeal of the "everyman" trying Vista and liking it clearly packs an emotional punch, something the company has desperately needed. Microsoft is still trying to figure out just how it will use the Mojave footage in its marketing, though it will clearly have a place.

The Mojave project is likely to be just one of many efforts designed to resuscitate Vista's image as well as lend strength to the Windows platform among stepped-up competition from Apple and Google. In an interview Wednesday, Windows unit business chief Bill Veghte told CNET News that he wants to see his unit try new things to get the message across.

Microsoft looks to 'Mojave' to revive Vista's image | Beyond Binary - A blog by Ina Fried - CNET News.com

The "Mojave Experiment" <---

made me laugh.....

**locoeng** · 07-28-2008

I read this a few days ago myself and it gave me a chuckle...how's the saying go?

"open mouth, insert foot"

**johngalt** · 07-29-2008

I made the same post at another forum I visit, and I added the following:

Quote: Originally Posted by me

To add fuel to the fire:

Quote: Originally Posted by http://blogs.zdnet.com/microsoft/?p=1501

Vista: Whose ‘reality’ do you believe?

July 24th, 2008 - Mary-Jo Foley - All About Microsoft

The same day that Forrester Research is touting yet another of a growing number of studies claiming Vista is failing to gain traction in the enterprise, Microsoft is claiming just the opposite.

In a presentation at Microsoft’s annual Financial Analyst Meeting in Redmond on July 24, company officials outlined their bullish projections and claims for Windows Vista. But it wasn’t the facts and figures that garnered the most attention from attendees here; instead, it was a video of a focus group of Vista skeptics who changed their originally negative opinions of Microsoft’s latest Windows release once they had a chance to see it demonstrated.

Microsoft told the focus group participants that they were seeing a demo of “Mojave,” (why not “Midori”?) an as-yet-unannounced Windows release (which was actually Windows Vista). The participants, a number of whom admitted they had no direct hands-on experience with Vista, said they were jazzed about Mojave and would definitely use it once it was released.

The Mojave demo was used to back Microsoft’s contention that once they had a chance to try Vista for themselves, customers liked the product.

Vista: Whose ‘reality’ do you believe? | All about Microsoft | ZDNet.com

And more on the Mojave 'movie':

Quote: Originally Posted by http://blogs.techrepublic.com.com/decisioncentral/?p=127

The perception of Vista doesn’t match the reality of Mojave

* Date: July 25th, 2008
* Author: John Sheesley
* Category: Decision Central

Microsoft demoed a new operating system called Mojave to Vista haters. They loved it. Surprise! It was Vista the whole time. How much does the perception of a product drive the reality of the marketplace?

___________________________________

Marketers spend billions of dollars every year trying to influence our purchasing decisions. They’ll do just about anything to separate us from our budgets, but most of the money is spent trying to build up an image of a product in the purchaser’s mind. Product X will make you feel better, be smarter, save money, or get “lucky.”

In a marketer’s mind, perception becomes reality. The goal is to get a good image of your product in a purchaser’s mind or, failing that, a horrible image of a competitor’s product. Done properly, the sweet smell of success or the stench of failure will attach to a product and marketing dollars will become less important.

Bait and switch

Take Windows Vista for example. Since before it was launched, it has suffered from a horrible image. It’s bloated. It’s slow. It’s buggy. It’s not secure. It’s hard to manage. On and on and on.

Some of this image has been driven by a disappointed computer press. Part has come from competitors such as Apple who have been lampooning Vista since Day 1. And another part comes from Microsoft-haters who would love to see Redmond be reduced to a pile of rubble and the rest of the planet running something else - like Linux.

What if Vista really isn’t that bad though? Microsoft recently debuted a new operating system called “Mojave” to a group of skeptics . Mojave received favorable reviews from aboutd 90% of the group. Turns out that Mojave was really Windows Vista. Separating the prejudice of the name of the product from the reality of the software, people actually liked it.

The perception of Vista doesn’t match the reality of Mojave | Decision Central | TechRepublic.com

**Axon** · 07-29-2008

It was in the newspaper two days ago here. The first thing that came up in my mind is : Pwned.

**Shao128** · 07-29-2008

The videos are supposed to be released today, should be funny to watch.

The "Mojave Experiment"

**z3r010** · 07-29-2008

Videos are now up

**dmex** · 07-29-2008

Quote: Originally Posted by z3r010

Videos are now up

LOL one video made me laugh "Mojave is really Windows Vista"....."So why is it faster" HAHAHAHAHAHAHAHAHAHAHA

Click the "You cant please everyone" link at the bottom

**Shao128** · 07-29-2008

Ya that one was great. Just the blank stare on his face while he tried to come up with something to say.

**Brink** · 07-29-2008

LOL

Can you say, DOH!

**skunksmash** · 07-29-2008

lol.......

love it shawn..

07-28-2008	#1
skunksmash ultimate 64 SP1 2,254 posts	vista haters swallow the placebo.. REDMOND, Wash.--After months of searching for ways to defend its oft-maligned Windows operating system, Microsoft may just have found its best weapon: Vista's skeptics. Spurred by an e-mail from someone deep in the marketing ranks, Microsoft last week traveled to San Francisco, rounding up Windows XP users who had negative impressions of Vista. The subjects were put on video, asked about their Vista impressions, and then shown a "new" operating system, code-named Mojave. More than 90 percent gave positive feedback on what they saw. Then they were told that "Mojave" was actually Windows Vista. "Oh wow," said one user, eliciting exactly the exclamation that Microsoft had hoped to garner when it first released the operating system more than 18 months ago. Instead, the operating system got mixed reviews and criticisms for its lack of compatibility and other headaches. To be sure, the focus groups didn't have to install Vista or hook it up to their existing home network. Still, the emotional appeal of the "everyman" trying Vista and liking it clearly packs an emotional punch, something the company has desperately needed. Microsoft is still trying to figure out just how it will use the Mojave footage in its marketing, though it will clearly have a place. The Mojave project is likely to be just one of many efforts designed to resuscitate Vista's image as well as lend strength to the Windows platform among stepped-up competition from Apple and Google. In an interview Wednesday, Windows unit business chief Bill Veghte told CNET News that he wants to see his unit try new things to get the message across. Microsoft looks to 'Mojave' to revive Vista's image \| Beyond Binary - A blog by Ina Fried - CNET News.com The "Mojave Experiment" <--- made me laugh..... Last edited by dmex; 07-31-2008 at 02:08 PM.. Reason: Added Mojave Video link
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07-28-2008	#2
locoeng Vista Ultimate 32/64 bit 445 posts	Re: vista haters swallow the placebo.. I read this a few days ago myself and it gave me a chuckle...how's the saying go? "open mouth, insert foot"
My System Specs

07-29-2008	#3
johngalt Vista Ultimate x64 MAK, OpenSolaris 5, Gentoo 2008.1.... 3,848 posts	Re: vista haters swallow the placebo.. I made the same post at another forum I visit, and I added the following: Quote: Originally Posted by me To add fuel to the fire: Quote: Originally Posted by http://blogs.zdnet.com/microsoft/?p=1501 Vista: Whose ‘reality’ do you believe? July 24th, 2008 - Mary-Jo Foley - All About Microsoft The same day that Forrester Research is touting yet another of a growing number of studies claiming Vista is failing to gain traction in the enterprise, Microsoft is claiming just the opposite. In a presentation at Microsoft’s annual Financial Analyst Meeting in Redmond on July 24, company officials outlined their bullish projections and claims for Windows Vista. But it wasn’t the facts and figures that garnered the most attention from attendees here; instead, it was a video of a focus group of Vista skeptics who changed their originally negative opinions of Microsoft’s latest Windows release once they had a chance to see it demonstrated. Microsoft told the focus group participants that they were seeing a demo of “Mojave,” (why not “Midori”?) an as-yet-unannounced Windows release (which was actually Windows Vista). The participants, a number of whom admitted they had no direct hands-on experience with Vista, said they were jazzed about Mojave and would definitely use it once it was released. The Mojave demo was used to back Microsoft’s contention that once they had a chance to try Vista for themselves, customers liked the product. Vista: Whose ‘reality’ do you believe? \| All about Microsoft \| ZDNet.com And more on the Mojave 'movie': Quote: Originally Posted by http://blogs.techrepublic.com.com/decisioncentral/?p=127 The perception of Vista doesn’t match the reality of Mojave * Date: July 25th, 2008 * Author: John Sheesley * Category: Decision Central Microsoft demoed a new operating system called Mojave to Vista haters. They loved it. Surprise! It was Vista the whole time. How much does the perception of a product drive the reality of the marketplace? ___________________________________ Marketers spend billions of dollars every year trying to influence our purchasing decisions. They’ll do just about anything to separate us from our budgets, but most of the money is spent trying to build up an image of a product in the purchaser’s mind. Product X will make you feel better, be smarter, save money, or get “lucky.” In a marketer’s mind, perception becomes reality. The goal is to get a good image of your product in a purchaser’s mind or, failing that, a horrible image of a competitor’s product. Done properly, the sweet smell of success or the stench of failure will attach to a product and marketing dollars will become less important. Bait and switch Take Windows Vista for example. Since before it was launched, it has suffered from a horrible image. It’s bloated. It’s slow. It’s buggy. It’s not secure. It’s hard to manage. On and on and on. Some of this image has been driven by a disappointed computer press. Part has come from competitors such as Apple who have been lampooning Vista since Day 1. And another part comes from Microsoft-haters who would love to see Redmond be reduced to a pile of rubble and the rest of the planet running something else - like Linux. What if Vista really isn’t that bad though? Microsoft recently debuted a new operating system called “Mojave” to a group of skeptics . Mojave received favorable reviews from aboutd 90% of the group. Turns out that Mojave was really Windows Vista. Separating the prejudice of the name of the product from the reality of the software, people actually liked it. The perception of Vista doesn’t match the reality of Mojave \| Decision Central \| TechRepublic.com
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07-29-2008	#4
Axon Vista™ Ultimate x64 286 posts	Re: vista haters swallow the placebo.. It was in the newspaper two days ago here. The first thing that came up in my mind is : Pwned.
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07-29-2008	#5
Shao128 Mojave Ultimate x64 215 posts	Re: vista haters swallow the placebo.. The videos are supposed to be released today, should be funny to watch. The "Mojave Experiment"
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07-29-2008	#6
z3r010 Windows 7 Ultimate x64 21,474 posts	Re: vista haters swallow the placebo.. Videos are now up
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07-29-2008	#7
dmex Windows Vista™ Ultimate 2,632 posts	Re: vista haters swallow the placebo.. Quote: Originally Posted by z3r010 Videos are now up LOL one video made me laugh "Mojave is really Windows Vista"....."So why is it faster" HAHAHAHAHAHAHAHAHAHAHA Click the "You cant please everyone" link at the bottom
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07-29-2008	#9
Brink Vista x64 Ultimate SP2, Windows 7 Ultimate x64 26,773 posts	Re: vista haters swallow the placebo.. LOL Can you say, DOH!
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