Microsoft changes Laptop Hunters ad after Apple complains

Microsoft has responded to Apple's complaint about the software giant's Laptop Hunters campaign by quietly tweaking at least one of the ads, taking down the old ad from its website and sites like YouTube, and replacing it with a new one. The only difference is that the new ad no longer mentions specific numbers because Apple recently lowered pricing on its Mac notebooks. "We slightly adjusted the ads to reflect the updated pricing of the Mac laptop shown in the TV advertisement," a Microsoft spokesperson told Ars. "This does not change the focus of the campaign which is to showcase the value and choice of the PC." A quick check through all the Laptop Hunters ads on YouTube shows that the fifth one was the only one to be changed out of the six ads.

Full Story: http://arstechnica.com/microsoft/news/2009/07/microsoft-changes-laptop-hunters-ad-after-apple-complains.ars
 
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