Today AMD launched Fusion, their new family of Accelerated Processing Units (APUs) - combination CPU/GPU chips used to power the PC, and they are using Internet Explorer 9 to showcase their new hardware innovation. So what does the launch of Fusion have to do with web browsing and how are they using Internet Explorer 9 to demonstrate this new innovation in hardware? We sat down to talk with John Taylor, Director of Client Product Marketing for AMD to find out.
Increasingly web applications today are becoming more interactive, graphically rich and video intensive. Most browsers today don’t take advantage of the modern hardware that comes in today’s PCs like multicore central processing units (CPU) or graphic processor units (GPU). Internet Explorer 9 uses the full power of the PC to deliver hardware accelerated video, text and graphics to bring you web experiences that are richer and more immersive.
In efforts complimentary to our approach in the browser, AMD’s Fusion chip integrates the CPU and GPU into a single chip that they call an accelerated processor unit or APU. By combining the two, AMD is able to deliver better performance for things like video and graphics on the web, in addition to decreased power consumption resulting in longer battery life. The new Fusion chips will be launched in a broad range of PCs from high-end desktops to ultra-mobile netbooks, some of which we’ll be using to demo Internet Explorer 9 this week at the 2011 Consumer Electronics Show in Las Vegas. And AMD created a set of rich web applications to showcase the graphic performance capability of Fusion through Internet Explorer 9.
We are thrilled to see this complimentary hardware innovation and even more thrilled to see AMD using Internet Explorer 9 to showcase the performance of AMD Fusion. Just seven months ago it’s unlikely you would have seen a hardware manufacturer use a browser to demonstrate a chip’s performance – the web has evolved!
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