The Truth About Microsoft's Market Research....

China is clearly the biggest marketing opportunity in the world, with a growing economy and billions of potential customers. Most Chinese speak Mandarin, sort of a universal language that connects all their ethnicities and language groups. They also like Fortune Cookies, don't we all? That's why I was quite surprised, when I opened my latest fortune cookie, and turned it over for the Mandarin lesson:





They must know what they're doing.......right???

You know that just means like...'sickness' in Chinese right?

That's the point! When an Asian company chooses a product name for branding or marketing, they consider every way the name will be interpreted, often right down to the numerology of the word, but when you're a giant, multinational like MS, with hundreds of high-paid marketing staffers, then you........or NOT!