Introducing New FACEBOOK Company Brand Logo

Brink

Staff member
mvp
Facebook started as a single app. Now, 15 years later, we offer a suite of products that help people connect to their friends and family, find communities and grow businesses.

Today, we’re updating our company branding to be clearer about the products that come from Facebook. We’re introducing a new company logo and further distinguishing the Facebook company from the Facebook app, which will keep its own branding.

The new branding was designed for clarity, and uses custom typography and capitalization to create visual distinction between the company and app.



People should know which companies make the products they use. Our main services include the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra. These apps and technologies have shared infrastructure for years and the teams behind them frequently work together.

We started being clearer about the products and services that are part of Facebook years ago, adding a company endorsement to products like Oculus, Workplace and Portal. And in June we began including “from Facebook” within all our apps. Over the coming weeks, we will start using the new brand within our products and marketing materials, including a new company website.





This brand change is a way to better communicate our ownership structure to the people and businesses who use our services to connect, share, build community and grow their audiences.

Source: Introducing Our New Company Brand | Facebook Newsroom
 

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Barman58

Staff member
Vista Guru
Gold Member
Anyone with any training or experience in design, would know that you never use All Caps for any type of Text based logo, It has been found to be many times more difficult to read ALL CAPS that a Normal Mixed case wording.

The experiment done many years ago involves placing the All Caps logo and a Mixed case version on a piece of paper then take a second piece of paper and use it to blank off the Bottom half of the "logo"

Due to the way that the human brain works and learns to read - they concentrate on the top half of letters more than the lower half - and the top half of All Caps text is not as easily recognised as that of Normal mixed text.

Hopefully F A C E B O O K have paid someone millions to create this logo, as anything that costs facebook money is a good thing in my opinion
 
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wither 3

Vista Guru
Gold Member
They don't have anything over Microsoft. How much did Microsoft pay for the Win 10 logo? Of course, they had that huge error called Win 8 and then nonchalantly renamed things like Windows Explorer, etc.

Facebook is one of the worst pieces of software I've ever seen and no support.
 

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