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vista haters swallow the placebo..

skunksmash

im coming for cake
Vista Guru
Gold Member
Messages
2,254
Location
norfolk
#1


REDMOND, Wash.--After months of searching for ways to defend its oft-maligned Windows operating system, Microsoft may just have found its best weapon: Vista's skeptics.

Spurred by an e-mail from someone deep in the marketing ranks, Microsoft last week traveled to San Francisco, rounding up Windows XP users who had negative impressions of Vista. The subjects were put on video, asked about their Vista impressions, and then shown a "new" operating system, code-named Mojave. More than 90 percent gave positive feedback on what they saw. Then they were told that "Mojave" was actually Windows Vista.

"Oh wow," said one user, eliciting exactly the exclamation that Microsoft had hoped to garner when it first released the operating system more than 18 months ago. Instead, the operating system got mixed reviews and criticisms for its lack of compatibility and other headaches.

To be sure, the focus groups didn't have to install Vista or hook it up to their existing home network. Still, the emotional appeal of the "everyman" trying Vista and liking it clearly packs an emotional punch, something the company has desperately needed. Microsoft is still trying to figure out just how it will use the Mojave footage in its marketing, though it will clearly have a place.

The Mojave project is likely to be just one of many efforts designed to resuscitate Vista's image as well as lend strength to the Windows platform among stepped-up competition from Apple and Google. In an interview Wednesday, Windows unit business chief Bill Veghte told CNET News that he wants to see his unit try new things to get the message across.

Microsoft looks to 'Mojave' to revive Vista's image | Beyond Binary - A blog by Ina Fried - CNET News.com

The "Mojave Experiment" <--- ;)

made me laugh.....:D
 
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locoeng

Flim-Flam Man
Vista Guru
Messages
445
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#2
I read this a few days ago myself and it gave me a chuckle...how's the saying go?

"open mouth, insert foot"
 

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johngalt

Antidisestablishmentarian
Vista Guru
Messages
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Location
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#3
I made the same post at another forum I visit, and I added the following:

me said:
To add fuel to the fire:

http://blogs.zdnet.com/microsoft/?p=1501 said:
Vista: Whose ‘reality’ do you believe?

July 24th, 2008 - Mary-Jo Foley - All About Microsoft

The same day that Forrester Research is touting yet another of a growing number of studies claiming Vista is failing to gain traction in the enterprise, Microsoft is claiming just the opposite.

In a presentation at Microsoft’s annual Financial Analyst Meeting in Redmond on July 24, company officials outlined their bullish projections and claims for Windows Vista. But it wasn’t the facts and figures that garnered the most attention from attendees here; instead, it was a video of a focus group of Vista skeptics who changed their originally negative opinions of Microsoft’s latest Windows release once they had a chance to see it demonstrated.

Microsoft told the focus group participants that they were seeing a demo of “Mojave,” (why not “Midori”?) an as-yet-unannounced Windows release (which was actually Windows Vista). The participants, a number of whom admitted they had no direct hands-on experience with Vista, said they were jazzed about Mojave and would definitely use it once it was released.

The Mojave demo was used to back Microsoft’s contention that once they had a chance to try Vista for themselves, customers liked the product.
Vista: Whose ‘reality’ do you believe? | All about Microsoft | ZDNet.com

And more on the Mojave 'movie':

http://blogs.techrepublic.com.com/decisioncentral/?p=127 said:
The perception of Vista doesn’t match the reality of Mojave

* Date: July 25th, 2008
* Author: John Sheesley
* Category: Decision Central

Microsoft demoed a new operating system called Mojave to Vista haters. They loved it. Surprise! It was Vista the whole time. How much does the perception of a product drive the reality of the marketplace?

___________________________________

Marketers spend billions of dollars every year trying to influence our purchasing decisions. They’ll do just about anything to separate us from our budgets, but most of the money is spent trying to build up an image of a product in the purchaser’s mind. Product X will make you feel better, be smarter, save money, or get “lucky.”

In a marketer’s mind, perception becomes reality. The goal is to get a good image of your product in a purchaser’s mind or, failing that, a horrible image of a competitor’s product. Done properly, the sweet smell of success or the stench of failure will attach to a product and marketing dollars will become less important.

Bait and switch

Take Windows Vista for example. Since before it was launched, it has suffered from a horrible image. It’s bloated. It’s slow. It’s buggy. It’s not secure. It’s hard to manage. On and on and on.

Some of this image has been driven by a disappointed computer press. Part has come from competitors such as Apple who have been lampooning Vista since Day 1. And another part comes from Microsoft-haters who would love to see Redmond be reduced to a pile of rubble and the rest of the planet running something else - like Linux.

What if Vista really isn’t that bad though? Microsoft recently debuted a new operating system called “Mojave” to a group of skeptics . Mojave received favorable reviews from aboutd 90% of the group. Turns out that Mojave was really Windows Vista. Separating the prejudice of the name of the product from the reality of the software, people actually liked it.
The perception of Vista doesn’t match the reality of Mojave | Decision Central | TechRepublic.com
 

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Axon

Beacon of Happiness
Vista Pro
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#4
It was in the newspaper two days ago here. The first thing that came up in my mind is : Pwned. :p
 

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z3r010

Staff member
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#6
Videos are now up ;)
 

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Brink

Staff member
mvp
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#9
LOL :)

Can you say, DOH!

foot-in-mouth-1199.jpg
 

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skunksmash

im coming for cake
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#10
lol.......

love it shawn..:D
 

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Nez

Member
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#11
Funniest "experiment" from MS I have seen.Maybe they should take it to the "big" company CEO's who refuse to upgrade their OS till Windows 7 is released.Damn,if only it could be named Majave!! :party:
 

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johngalt

Antidisestablishmentarian
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#12
Awesome quotations:

Really? See how much I knew? Nothing.
Oh it is? How funny? Maybe it has more to do with ...the user? Than the application....
Oh, really? Interesting. Wow. Wow. I guess it's always about using it, right, so I'm just... this is a good eye-opener about perception versus reality...
Really? Wow. Son of a gun. Hey, you got me. Pretty impressed. Pretty impressed.
Blew my mind. OK. All right. Well, that goes to show you about second ... party ... information against the first person information ... experience
I've only heard about, um, vista on the media, ... and from Mac users ... and from people who ... they just didn't maybe just don't get it - but it seems simple to me ... now ... that I've seen it.
I still like it, even though I've heard ... so why - why've I heard so many bad things about Vista? Why do people not like it?
 

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